WordPress powers 35 percent of the web. Small businesses are taking advantage of the simplicity and power of this content management platform. WordPress allows you to take control of your website, making it easy to keep it updated with fresh, relevant content. But your site needs to be optimized to gain better online visibility.
As a small business, your online reputation carries significant weight and managing your digital image is crucial. What people see about us when they search influences whether they will choose us as their product or service provider.
Since OpenAI launched ChatGPT in November 2022, the world has started to take seriously the significant potential of AI in other areas, including content generation and Search Engine Optimization (SEO). Guest post by Jason Khoo
Blogging skills have evolved as the technology has evolved. People have become more savvy with how they format posts for easy reading, where to share and how to optimized them for greater visibility. But, when it comes to WordPress blog posts, one area that still gets misused is categories and tags.
Interestingly email marketing remains one of the most leveraged marketing strategies around the world. Whether small, medium, enterprise-level, or startup, any business can benefit from email marketing when done right. Guest post by Jessica Robinson
People are using voice search more often for a variety of reasons, mostly for its convenience and ease of use. As the popularity increases of mobile and virtual assistant devices, you need to make sure your content and website is optimized properly so it is visible to those using voice search.
Marketers like to talk about the benefits of creating a marketing plan for your business. While doing so is important, how does that plan turn into individual marketing campaigns that drive actual revenue?
Chatbots are revolutionizing the B2B marketing landscape. These intelligent virtual assistants transform customer interactions by providing real-time support, personalized recommendations, and seamless engagement. Guest post by Katy Flatt
We spend a lot of time discussing how to select your target audience as part of creating an inbound marketing plan. Hopefully you know who your target audience is for your small business. But have you taken the time to further divide that target audience into smaller market segments?
Any business owner that feels marketing is an expense and not an investment is probably going to have a difficult time keeping the business profitable. To be successful, you need to develop a mindset that views marketing as an important investment regardless of the state of the economy or other external factors.
Relationship marketing is not a new concept but has increased in importance because of its effectiveness in attracting the attention of your target audience. Now with social media shining a spotlight on every small business, it is vital that you provide value to your clients while demonstrating integrity and trustworthiness.
As a marketing manager, you have to spend money on the most essential things. Improving your social media numbers, making advertisements throughout the net, and sometimes convincing people with influencers. Guest post by Vincze Gergő
For many thinking of starting their own businesses, the fear of finding clients can paralyze them enough to sabotage their efforts. One of the things that I learned early on in my business start-up days is that there are other ways to find clients.
Everyone has a personal brand, but not everyone acknowledges it and manages it proactively. Your personal brand is a way of consistently projecting a true, authentic view of you, your expertise and your promise of value to the marketplace.
Customer service is more important to your marketing strategy today than many business owners realize. Companies that provide excellent customer service strengthen their marketing by simplifying the task of tracking and managing the perception of your brand.
