How to Write SEO Friendly Content
If you write well-optimized, high-quality content, you will improve your chances of ranking higher in the search results. But to write content that is SEO friendly, you need to do a bit of planning to do it right.
Content Marketing
Crafting a Winning Content Marketing Strategy
Content marketing is creating, publishing and promoting value-based content to attract your target audience so they get to know, like and trust you. But content marketing should not be done without a well thought-out content marketing strategy.
The Synergy of Content Strategy and Content Marketing
Content strategy and content marketing share some similarities, but they serve distinct purposes and can work together synergistically to achieve exceptional results. Explore the roles that they play and see why combining them can be a winning formula for success.
Understanding the Buyer’s Journey for Content Marketing Success
The process you go through when you want to make a purchase is called the buyer’s journey. If you are marketing your business, you need to understand this journey so you can create a content marketing strategy that offers the right content at the right time.
Avoid Common Grammar Mistakes for Improved Content Marketing
Writing has certainly changed over the years. Shorter sentences and paragraphs may make it easier to consume content. But this new writing style does not excuse bad grammar in blog posts, email newsletters and other types of content marketing.
Keep Accessibility at the Forefront of Content Marketing
Businesses live and die according to their ability to serve their customers’ needs and, often, exceed their expectations. In today’s increasingly crowded and competitive market, providing an exceptional customer experience is perhaps more important than ever before. Guest post by Amanda Winstead
10 Irrefutable Reasons to Use Explainer Videos For Your Business
Learn about the importance of using explainer videos for better engagement rates and increased sales leads, which eventually results in higher ROI (Return On Investment). Guest post by Andre Oentoro
7 Biggest Video Marketing Mistakes You Should Know
Video marketing campaigns have been buzzing all over social media platforms. This marketing strategy conveys product messages that people are often reluctant to find for themselves. As video content is becoming popular, marketers should take this opportunity to leverage their campaigns using this content format. Guest post by Andre Oentoro