With many people using their mobile devices to search, being found in the mobile index is important to your business. Mobile SEO is an important process that ensures your website provides a great mobile user experience and appears in the search engine results.
SEO is a critical digital marketing strategy. The value of SEO is that it can improve rankings and drive more traffic to your website. Small businesses should adopt SEO as one of their primary digital marketing strategies.
If you have been posting on your blog for quite some time, you probably have an extensive amount of good content for your visitors. But can they easily find all the content they need? To make things simpler, you may want to investigate creating topic clusters.
Review your website to ensure it is an effective hub of all of your marketing efforts. Use this website audit checklist to walk through the important areas of your website, including design, content, SEO, security, device support and performance.
Technical SEO is one of the areas of search engine optimization that a small business may forget to implement. Without a focus on technical aspects of SEO, all your on-page optimization efforts could be wasted.
On-page SEO is a simple task that helps search engines better understand the content and context of your web pages. Optimizing a web page properly can also drive more relevant traffic to your website.
To win new customers, you need to be highly visible in the search engine results pages. Therefore, it is important for a small business to include search marketing strategies in their marketing plan.
Small businesses are looking for marketing activities that can drive traffic, increase visibility and ultimately increase sales. Two effective search marketing strategies worth considering are Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO).
Keyword research is one of the most important and valuable activities in marketing. The success of every activity that you do to market your business online depends on making the right keyword choices before you execute.
We live in an impatient society. We want immediate response to our requests and get frustrated when we have to wait for anything, especially for websites to load. If you optimize your website speed, you can prevent those premature exits, increasing customer satisfaction and confidence.
With so much content being published daily, you need to take a strategic approach when it comes to creating content for your business. First you need a strategy for creating and distributing your content. Then you need to optimize your content so people can find it.
Small businesses should add a blog as the central component of their content marketing activities. Creating relevant content for your target audience and optimizing it for search engine visibility is too important to ignore.
Conducting a web presence analysis for your business is the first step in developing a strategy to help prospects find you. Search for your business as if you were a potential client looking to buy a product or service. Then experience the first impression others get when they click on one of your links.
As a content creator, it is important that we understand our audience needs, the reason or intent of their search and optimize our content to satisfy their query.
You finally have a powerful website that you are proud to show off, with messages that clearly explain how you help your clients and the value you provide. Now you need to increase website traffic in order to gain visibility, grow your email list and attract your ideal client.