One of the hardest exercises for small business owners is to figure out where they should focus to grow their business. In order to focus on the important areas however, you also need to abandon those things that get in the way of you achieving your goal.
Let’s explore Amazon’s B2B e-commerce basics, including its benefits and the best practices for leveraging this powerful platform to supercharge your business’s growth. Guest post by Denny Smolinski
Your website is the virtual front door to your business and in many cases, it is the first experience people have with your brand. If your current website isn’t attracting and retaining visitors that take action, redesign your website to improve its user experience.
Today’s climate has every business looking at ways to change the way they market their business. This is especially true for home services businesses. Homeowners need quality landscapers, electricians, plumbers, HVAC services and remodelers. When they need them, they will go online to find one.
You know you need to market your business to become or remain visible to your target audience. But there are more pressing priorities of operating a business that demand your attention. How can you conquer these marketing challenges and successfully market your business?
Businesses need to take precautions when providing access to your digital marketing assets. Learn the risks some businesses take and what can happen if you trust them with the wrong service provider.
As with any industry, there is always an evolving set of myths. If you repeat them often enough, many begin to believe that they are true. And this is certainly the case in marketing.
Getting found in a crowded market is a challenge for many small businesses. If you can implement a few, focused online marketing activities that deliver results, you can increase online visibility and be found by your ideal customers.
Blogging skills have evolved as the technology has evolved. People have become more savvy with how they format posts for easy reading, where to share and how to optimized them for greater visibility. But, when it comes to WordPress blog posts, one area that still gets misused is categories and tags.
Any business owner that feels marketing is an expense and not an investment is probably going to have a difficult time keeping the business profitable. To be successful, you need to develop a mindset that views marketing as an important investment regardless of the state of the economy or other external factors.
Customer service is more important to your marketing strategy today than many business owners realize. Companies that provide excellent customer service strengthen their marketing by simplifying the task of tracking and managing the perception of your brand.
Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Understand the differences and develop marketing programs that are appropriate for your audience.
One of the benefits of being a local business is that your target audience is easier to reach than a broader geographic area. But like everything in marketing, you need to develop a sound strategy
Why are business owners afraid to select a target market? You can’t appeal to everyone. But many business owners drive themselves crazy trying to work with clients they just don’t connect with.
If your business sells a physical product, packaging is a very important aspect of your marketing strategy. Guest post by Laurie Greene