Content marketing is an important and effective strategy for many small businesses. Creating content that your customers find useful can be a great relationship builder. But creative content marketing ideas are hard to come by, especially for small business owners.
You finally have a powerful website that you are proud to show off, with messages that clearly explain how you help your clients and the value you provide. Now you need to increase website traffic in order to gain visibility, grow your email list and attract your ideal client.
Is your website pulling its weight? As the hub of your online marketing, your website is the most important component of your web presence. The primary goal of your inbound marketing activities should be lead generation – driving more traffic to your website and then converting the traffic into leads.
More often than not, businesses happen to willfully ignore the interests of people living with blindness, color blindness, and learning disabilities while designing their email campaigns. Guest post by Kevin George
Keyword cannibalization is a major SEO issue. You write content that targets specific keywords important to your business. But over time, your website has a lot of content that targets the same keyword phrases. Learn how to find and fix this common SEO mistake.
If someone is willing to invest in your business, what do you promise to do that provides value to them that matters? This promise, or value proposition, needs to be based on something you do that is uniquely different from your competition.
Developing a service bundling strategy can take the complexity out of your offerings and make buying from you much easier. Learn more.
Small business owners tend to view their businesses very tactically. A SWOT analysis can help you evaluate your small business and the surrounding business environment that can affect its overall success.
What can small businesses do to stand out in a crowd? Getting your ideal client to notice you is difficult. But correctly positioning your brand and communicating it to your target audience can get you noticed.
An effective marketing message helps your target audience know exactly how you can help them and why they should work with you and not your competition.
YouTube ads can be the rocket fuel your business needs to skyrocket growth. Dive in to discover the ins and outs of leveraging YouTube ads to catapult your small business to success. Guest post by Yoshiro Kichiro
Landing page optimization ensures that all of your landing page elements work together to engage your visitor and maximize the conversion rate of visitors to leads. Learn how to create well-optimized landing pages.
Once you have your small business content strategy in place, it’s time to begin writing web content that is compelling enough to attract attention and develop your expert reputation. One of the best places to start is with a blog of targeted, educational information that speaks to your target audience.
What is cornerstone content and how can it help your business stand out? Learn why it is important to your content marketing success and how to create cornerstone content for your business.
If you write well-optimized, high-quality content, you will improve your chances of ranking higher in the search results. But to write content that is SEO friendly, you need to do a bit of planning to do it right.
