How To Effectively Use LinkedIn Groups for Your Small Business
Learn how small business owners can leverage LinkedIn Groups to prosper through smart networking, knowledge exchange and connection building. Guest post by Brenda Jones
5 Simple Steps to Perform a Comprehensive Website Content Audit
Many small businesses have content on their website that needs a bit of refreshing. If your content was written more than a year ago, you may want to conduct a content audit before you plan your content marketing activities.
Smart Marketing Strategies for Small Home Services Businesses
Today’s climate has every business looking at ways to change the way they market their business. This is especially true for home services businesses. Homeowners need quality landscapers, electricians, plumbers, HVAC services and remodelers. When they need them, they will go online to find one.
Conquer the Biggest Marketing Challenges for Small Businesses
You know you need to market your business to become or remain visible to your target audience. But there are more pressing priorities of operating a business that demand your attention. How can you conquer these marketing challenges and successfully market your business?
SEO or PPC: Is One Better for Your Business?
Small businesses are looking for marketing activities that can drive traffic, increase visibility and ultimately increase sales. Two effective search marketing strategies worth considering are Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO).
Small Business Owner’s Guide to Keyword Research for SEO
Keyword research is one of the most important and valuable activities in marketing. The success of every activity that you do to market your business online depends on making the right keyword choices before you execute.
Content Personalization: Boosting Engagement and Conversions
Content personalization is a dynamic branding and marketing strategy employed by brands and services to deliver tailored experiences aligned with individual user preferences, behaviors, and quirks. Guest post by Ahmad Benguesmia
Optimize Website Speed for More Visibility and Traffic
We live in an impatient society. We want immediate response to our requests and get frustrated when we have to wait for anything, especially for websites to load. If you optimize your website speed, you can prevent those premature exits, increasing customer satisfaction and confidence.
Best Practices to Safeguard Your Digital Marketing Assets
Businesses need to take precautions when providing access to your digital marketing assets. Learn the risks some businesses take and what can happen if you trust them with the wrong service provider.
Create an Effective SEO Content Strategy
With so much content being published daily, you need to take a strategic approach when it comes to creating content for your business. First you need a strategy for creating and distributing your content. Then you need to optimize your content so people can find it.
Common Marketing Myths That Can Sabotage Your Success
As with any industry, there is always an evolving set of myths. If you repeat them often enough, many begin to believe that they are true. And this is certainly the case in marketing.
Marketing Personas: Know Your Small Business Customers
How well do you know your customer? What motivates them to buy and why? The more you understand your customer, including their needs, wants, challenges and values, the better you can communicate with them.
How to Use LinkedIn Events For Your Small Business
LinkedIn Events can help you generate leads for your business. Learn how you can leverage one of the world’s most popular platforms to host events and grow your business organically. Guest post by Eduard Klein
Importance of a Company Tagline
Creating a company tagline is not an easy exercise, especially for a small business. A small business tagline needs to communicate the “why” of your business in a few words.
Marketing Communications Channel Strategy
If you choose the right channel strategy to deliver your message to your target audience, you create a stronger relationship with them. But doing so is now more complicated.
