Amazon Advertising Guide for B2B E-Commerce
Let’s explore Amazon’s B2B e-commerce basics, including its benefits and the best practices for leveraging this powerful platform to supercharge your business’s growth. Guest post by Denny Smolinski
Website Design Tips to Improve User Experience
Your website is the virtual front door to your business and in many cases, it is the first experience people have with your brand. If your current website isn’t attracting and retaining visitors that take action, redesign your website to improve its user experience.
Importance of Mobile First Design
We live on our mobile devices. The convenience of having the internet in your hand makes it no surprise that many use their mobile device as their primary access to the web. To gain more visibility in search and ensure users have a great website experience, you need to integrate mobile first design principles into your web development process.
Website Audit Checklist: Improve Visibility and Lead Generation
Review your website to ensure it is an effective hub of all of your marketing efforts. Use this website audit checklist to walk through the important areas of your website, including design, content, SEO, security, device support and performance.
The Importance of Technical SEO for Small Business Websites
Technical SEO is one of the areas of search engine optimization that a small business may forget to implement. Without a focus on technical aspects of SEO, all your on-page optimization efforts could be wasted.
Improve Search Visibility with On-Page SEO
On-page SEO is a simple task that helps search engines better understand the content and context of your web pages. Optimizing a web page properly can also drive more relevant traffic to your website.
Choose the Perfect Brand Name that Works for Your Business
Choosing the right business name is important because it can have a tremendous impact on whether your customers take your business seriously, view it as a successful entity or shy away from your brand entirely.
What is Share of Voice and Why Does It Matter?
Any talented digital marketer knows that they must understand and leverage key metrics to help their campaigns succeed. Share of voice (SOV) is one such metric. Guest post by Katy Flatt
Search Marketing Strategies for Small Businesses
To win new customers, you need to be highly visible in the search engine results pages. Therefore, it is important for a small business to include search marketing strategies in their marketing plan.
Practical Content Marketing Tips for Small Businesses
Content has become a big part of every small business marketing plan. Most online marketing strategies rely on content because without content there is nothing to optimize for search or share for visibility. We provide 10 useful tips to help you get started with content marketing.
How to Use AI to Streamline Your Content Marketing
Artificial Intelligence is a critical tool for marketers that can help streamline tasks and speed up content production. By creatively integrating these tools into your content creation workflow, you can increase productivity and create a better content marketing strategy in less time.
Marketing Action Plan: Roadmap to Achieve Your Goals
A simple marketing plan is your road map to achieve your goals and guide your decisions. It consists of both a marketing strategy and an action plan. Once you have the strategy, you need an action plan to guide your marketing execution.
Email and SMS Marketing in 2024 – The New Barbenheimer?
Email and SMS cross-channel marketing sits right alongside AI on the list of email marketing trends in 2024. Learn how this will effect your marketing strategy. Guest post by Kevin George
Email Marketing: Getting Permission is Just the Beginning
Now that you have started started generating quality leads and building a solid opt-in email list, it’s time to start building relationships with your list with relevant email marketing campaigns.
Revitalize Your Marketing with a Simple Quarterly Review
How is your marketing working for you? Did it help you increase visibility, generate more leads or find new lucrative clients? Even if you feel your marketing was successful, conducting a simple marketing review every 90 days enables you to measure and track your marketing effectiveness.
